Refine your marketing efforts

The European Union’s General Data Protection Requirements (GDPR) will become law in May 2018, and fines for non-compliance will be steep, running to €20m or 4% of a corporation’s annual global turnover.

Any company dealing with an EU national’s personal data will need to comply with the rules, even if that organisation is based outside the EU. The United Kingdom is currently drafting its own Data Protection Bill which, once it completes its passage through Parliament, will offer equivalent protections within the domestic market, and ensure there is legislative equivalence once the UK has left the EU.

Red Olive can use its expertise in sanitising and indexing data to help you prepare your records for GDPR – and develop a robust data protection policy to take your business forward. We can identify areas of non-compliance, and help source confirmations and double-opt in from new and existing customers, which is required by both the EU Directive and forthcoming UK Act.

As a GDPR-compliant organisation, you’ll immediately have a better understanding of your customers, and the ability to accurately identify prospects for future business.

Working through the processes required by the Directive will streamline your customer records, until those with whom you have a realistic prospect of an ongoing relationship have been isolated. With less data to process, you’ll be able to develop a marketing strategy that targets them more accurately, and develop innovative, responsive products that answer their needs precisely.

The cost savings, in terms of both consumables and staff hours spent processing needless data, will quickly repay your initial outlay, as the prospects for repeat business grow.