How can I improve the quality of my data?

Control Room: Harnessing the Power of Data

Data quality improvement is often carried out as part of a master data management initiative or a data migration, for example to improve customer management or to simplify business processes.  Red Olive’s approach enables you to target your customers better by correctly segmenting them, to build teams of staff with the right skills to win and deliver great projects for your clients and to achieve scale in purchasing by correctly identifying items you buy which are actually the same.

Companies who fail to improve the quality of their critical data drive their customers away by making mistakes when providing products and services and waste money and irritate target customers by sending the wrong marketing to the wrong people. They also fail to exploit their organisation’s information because staff do not trust or use it.

How can Red Olive help you improve the quality of your data?

Using our bespoke ‘DNA matching’ technique, Red Olive quickly moves from unstructured data, through collaborative discovery and initial cleanse, to fine-grained and high quality data. Please contact us to find out how we can apply DNA matching to help you.

Suitable for:

  • Businesses looking to improve the quality of their data
  • Businesses looking to use their customer data better to implement improved customer relationships
  • Businesses looking to use their data in marketing promotions