The above link is an extract from one of our foundational courses on statistical techniques, a foundational part of developing your organisation’s predictive analytical techniques. It introduces the key idea of reporting (how most organisations currently use their information: understanding what, testing explanatory hypotheses, understanding what has happened) versus modelling (understanding why, creating hypotheses, future prediction). We also consider causality vs correlation and introduce some foundational statistical measures: mean/mode/median, standard deviation, significance testing (through chi-squared test for A-B testing). Often this is delivered along with our predictive analytics foundation course.
For more details about this course or to discuss creating one specific to your needs, please contact us either using our contact form or by call us on +44 1256 831100.