Red Olive presents at the UK Data Management, Information Quality and Business Intelligence Conference

  • ‘Growing your customers and revenue through better use of your master data’


Red Olive, specialists in data and information, today announces it will be presenting at the Data Management, Information Quality and Business Intelligence conference on the 9th November 2011 at the Radisson Blu Portman Hotel, London.

Jefferson Lynch, Red Olive’s managing director will be presenting on the topic of ‘Growing your customers and revenue through better use of your master data’. The presentation will use real examples to illustrate the variety of ways that a number of different organisations are achieving revenue and profitability growth by applying data management techniques to enhance their company’s value to their customers.

Using best practice examples across projects in diverse industries including professional services, media, telecoms and high-value manufacturing, Red Olive will offer advice to demonstrate how multiple languages, rigorous compliance regimes and master data records numbering in the millions can be managed by implementing a comprehensive MDM strategy, that will offer even more additional customer benefits.

Jefferson says: “‘Know your customer’ has long been a business maxim fuelling initiatives such as single customer view to achieve up-sell, cross-sell and customer retention. We are now seeing entire businesses and not just the marketing departments recognising the importance of using their data to improve customer experiences and increase productivity to accelerate sales.”

Jefferson Lynch has worked in the field of information and data management for over 15 years. He is an experienced international speaker and has presented at public events such as SAPPHIRE in Berlin, Butler Data Management and Obis Omni as well as vendor events with SAP, Informatica, Business Objects and Microsoft.


Red Olive will be presenting on Wednesday 9th November from 4:30-5:30pm. More details about the conference programme can be found at