Organisations looking to improve the way they use and handle data will now be able to get advice from data and information specialists, Red Olive. Red Olive is exhibiting at the Obis Omni event on the 25th of November 2010 at the Park Plaza Hotel, London where it will be offering advice on how businesses can increase customer understanding and decrease supply chain costs, using the data they already hold.

In today’s tough economic climate there is pressure on businesses and organisational departments to clearly show how and where they are creating or adding value.

Jefferson Lynch, managing director and European data specialist at Red Olive, says: “The amount and diversity of data generated and stored is growing exponentially, yet we are all in our infancy when it comes to extracting value from that data. By unlocking the large amounts of information companies already hold about products, customers and transactions, businesses can become more profitable as well as predicting future outcomes. This leads to better understanding of customer needs, a reduction in business costs, more accurate marketing and better cash management through improved forecasting.”

The Obis Omni Forum is the most comprehensive Business Intelligence (BI) and Performance Management (PM) event for IT professionals, business users and solution providers in the UK.

Jefferson Lynch will also be speaking at the event in a seminar entitled ‘Master Data Management (MDM) as an Enabler for BI and Performance Management’, in which he will explain what is entailed in an MDM project and how best to implement a strategy. This will be based on his considerable experience of working with large European Pharmaceutical, FMCG (fast moving consumer goods) and distribution industries including Unilever, the NHS and a leading Global 1000 scientific services company.