Jefferson Lynch from Red Olive will be speaking at a public event organised by the Chartered Institute of Management Accountants (CIMA) at the Barceló Basingstoke Country Hotel (Scures Hill, Nately Scures, Nr Hook RG27 9JS) on Wednesday 9th October from 7pm.  Over 50 people have registered so far and places are limited.  A précis of the presentation:

Becoming an Analytical Competitor (Business Intelligence, Analytics, Big Data and all that)

Brad Pitt Moneyball 1Thanks to Brad Pitt these days everyone’s heard of Moneyball and the Oakland A’s, and “sentiment analysis” and “big data” are all the rage.  But for the less famous among us, what do you need to do practically to start getting more value from your company’s data and using it to compete effectively in the market place?

This presentation will outline a sound set of principles for doing just that and will describe:

  • What you ought to consider when developing an information strategy that you can implement in practice
  • How to ensure the information you invest in makes a difference to your business quickly
  • At a high level, what are some of the main analytical techniques that you ought to be aware of and in what types of situation are they applied

We can’t promise Brad Pitt, but you can expect an informative and interactive evening with ample opportunity to ask questions.


To register for this free event click here: You don’t need to be a CIMA member to attend, if you aren’t a member just put “guest” in the box when you are asked for your membership details.