Come along to Red Olive’s seminar on how to use your organisation’s data to make a real difference.

During the afternoon Red Olive will demonstrate how to apply machine learning throughout the customer lifecycle. We will start by considering the potential benefits such as lower acquisition costs and longer relationships leading to higher revenue generation.

We will then demonstrate how to achieve this though better profiling and segmentation, active retention strategies and the development of additional offerings.

1:00 – 1:30 pm – Arrival and greetings
1:30 – 2:00 pm – The business opportunity of better understanding your customers
2:00 – 3:00 pm – Who to acquire: practical customer profiling and segmentation
3:00 – 3:15 pm – Break
3:15 – 4:45 pm – Who to retain: using machine learning to strengthen relationships
4:45 – 5:15 pm – Further opportunities from new propositions, Q&A
5:15 – 6:00 pm – Drinks and canapés

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