Data platforms often promise the world, and there have been many advances, but do they really deliver on these promises for the Marketeer? Where do you still need to focus your efforts?

Red Olive’s MD Jefferson Lynch joins a diverse panel of experts to discuss this topic, understand today’s reality and cast a view on the platform developments we can expect to see over the next 5 years.

Key takeaways from this session:

  • What can data platforms really deliver today

  • Where are the sticking points where we need to pay particular attention

  • What does the next 5 years of data technology development hold for us

More details on the conference can be found at: https://b2bmarketing.b2b-ignite.net/

Jefferson is also taking part in an additional Masterclass session at 2pm on the 30th June where he will be looking at how data is driving value for B2B organisations.

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