As you can probably tell, the team at Red Olive is pretty passionate about data! This got me thinking about different data that we take for granted and I’m still blown away by some of the facts that Information Management published last year in their article “Are You Prepared to Store All This Data?”

The amount of digital information created in 2010 (1.2 zettabytes) will equal:

  • The digital information created by every man, woman and child on Earth “Tweeting” continuously for 100 years;
  • 75 billion fully-loaded 16 GB Apple iPads, which would fill the entire area of Wembley Stadium to the brim 41 times, the Mont Blanc Tunnel 84 times, CERN’s Large Hadron Collider tunnel 151 times, Beijing National Stadium 15.5 times or the Taipei 101 Tower 23 times;
  • A full-length episode of FOX TV’s “24? running continuously for 125 million years; and
  • 707 trillion copies of the more than 2,000-page U.S. Patient Protection and Affordable Care Act signed into Law in March 2010. Stacked end to end, the documents would stretch from Earth to Pluto and back 16 times or cover every inch of the United States in paper three-feet deep.

As we continue to create data in our business and personal lives, the need become greater to understand not just how to store it but how we can use it and retain value from it. That’s our aim at Red Olive but we just generally love all data facts and figures. If you’d like to share your thoughts, we’d be really interested in hearing from you.