Why is an Information and Data Strategy important?

Vision: Information and Data Strategy

Developing an information and data strategy enables you to harness your information and data to achieve strategic business objectives such as higher market penetration, increased customer profitability and decreased overhead costs.

Organisations that lack an effective information and data strategy often suffer from a lack of business performance improvement, use an inconsistent business language and in many cases fail to agree information between departments. This leads to a lack of trust in the data held and an inability to act decisively.

Can Red Olive help you clarify your data strategy?

Red Olive has a three-step approach when working with you to develop an information and data strategy. Step one includes interviewing senior figures to understand a clear vision for the business. Secondly a review of the current position is handled, followed by step three – the creation of a comprehensive roadmap of activity to meet your business goals.

The information and data strategy can be scaled to suit your particular business needs.  It can include structured and unstructured information, from billing records to images and videos managed as corporate assets. Your strategy may include internal information such as direct sales to your customers and external information such as indirect sales that your customers make to their customers. Lastly, your information may be formal and informal, such as formal opinions expressed in official communications to shareholders and more informal comments expressed by your customers to your customer service team.  The strategy can be adjusted to suit any of these.

Your information and data strategy is a catalyst for business improvement and Red Olive is ideally placed to help you make these improvements and reap the benefits.  We can help you ensure your people are committed, well advised and skilled through services such as our project launch workshop, information and data governance and information training and development.  We also design and implement systems for master data management and data quality, dashboards and data warehouses.

Suitable for:

  • Organisations that are struggling with business performance improvement
  • Companies where departments constantly talk at cross-purposes because they lack a common language
  • Businesses where decision-makers do not trust their data and so cannot use it to act decisively